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Race matters to shoe company.


native_nike.jpgCofCC.org News Team

Nike launches “Air Native” the companies first race-specific athletic shoe.

From CTA.cv

Nike designers and researchers looked at the feet of more than 200 people from more than 70 tribes nationwide and found that in general, American Indians have a much wider and taller foot than the average shoe accommodates. The average shoe width of men and women measured was three width sizes larger than the standard Nike shoe.

As a result, the Air Native is wider with a larger toe box. The shoe has fewer seams for irritation and a thicker sock liner for comfort.