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Marietta paper urges black readers to buy from other blacks.


Think the same paper would advocate a “White business directory?”

From Marietta Daily…

When journalist and media consultant Gil Robertson first moved to Marietta from Los Angeles eight years ago, he found himself frustrated by not being able to find a African-American general physician.

“Just like a female often feels more comfortable having a female gynecologist, many African-Americans like to have African-American doctors because you feel like they understand the health risks you both face as African-Americans,” Robertson said. “And there are other professions that culturally you may feel you have more in common with and will just naturally trust more if they share in your culture, like a lawyer or an insurance agent, and naturally, you want to support your own community.”

So, over seven years later, Robertson decided to turn his and others’ frustrations into a solution in January with the development of Black Cobb Pages, an online directory of African American-owned businesses in Cobb.

The directory, which began six months ago and will be launched tomorrow in collaboration with the eighth-annual Juneteenth celebration on Saturday, will be free for consumers to use and browse, but businesses that want to participate will have to pay a fee.

So far, Robertson said he has 200 businesses registered through word-of-mouth marketing, and his ultimate goal is to reach 1,000 listings.