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Absolute Vodka issues apology. News Team

Absolute Vodka admits ad was shameless pandering to the radical Chicano movement after barrage of angry phone calls. Issues half-hearted apology.

Absolut said the ad was designed for a Mexican audience and intended to recall “a time which the population of Mexico might feel was more ideal.”

“As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market, and for that we apologize.”