Absolute Vodka issues apology.
CofCC.org News Team
Absolute Vodka admits ad was shameless pandering to the radical Chicano movement after barrage of angry phone calls. Issues half-hearted apology.
Absolut said the ad was designed for a Mexican audience and intended to recall “a time which the population of Mexico might feel was more ideal.”
“As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market, and for that we apologize.”