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Ebony magazine up for sale.

America’s oldest and most well known black advocacy magazine is up for sale. Across the US corporations pump tens of millions to buy expensive ads in black media, even though much of this media is openly anti-white. A common reason is that companies believe buying overpriced ads in local black newspapers (as well as national black publications) will protect them from frivolous lawsuits or even boycotts from local race hustlers.

As we have reported before, some black city newspapers even contain messages telling readers to boycott any local businesses that do not buy ads. As corporate budgets tighten, buying gratuitous ads in black publications is something that many can no longer afford.

The demise of Ebony is being lamented by the extreme left-wing Newsweek. As reported earlier on, Newsweek itself lost $25 million in the first half of 2009 and has dropped from the 14th largest US magazine to the 26th largest in just a few years.

From Newsweek…

For 50 years, the Ebony Fashion Fair has been a glamorous social event in dozens of U.S. communities. The traveling fashion show has raised $55 million in college scholarships for African-American students. But this year the company behind the show, Johnson Publishing which publishes Ebony, pulled the plug on the event, citing lack of corporate sponsorship due to the recession. “This is devastating to us,” Ann Lee, publicity chairwoman for the Charmettes, a civic group that staged the event in Broward County, Fla., told The Miami Herald.

It’s been a year of excruciating decisions for publishing companies—layoffs, pullbacks, closures. Now it appears Johnson Publishing’s chairman and CEO, Linda Johnson Rice, has reached what must have been an agonizing decision: Johnson Publishing is seeking a buyer or investor for its flagship publication, Ebony, in an effort aimed at securing the survival of the nation’s oldest magazine devoted to African-American life. It’s unclear whether the company’s other properties, including Jet, would be part of a possible sale.

According to media and investment executives familiar with the developments, Chicago-based Rice, the daughter of Ebony’s legendary founder, the late John H. Johnson, has approached, among others, Time Inc., Viacom, and private investors that include buyout firms. Time Inc., the world’s largest periodical publisher, already owns Essence, a monthly lifestyle, beauty, and fashion magazine for African-American women. Viacom, meanwhile, owns BET (Black Entertainment Television).